Okay, so I was recently talking with my friend Tamara, who most of you know as my fashion blogger, Malibu Mara, and we were discussing how much blogging has changed. One of the things we really noticed was that Instagram has become the new "blog." No one wants to read anymore, so they all go to their favorite blogger's Instagram page, and get a glimpse into their life through photos.
This, of course, has changed the way that bloggers, and really anyone who is building a brand, uses the social media app. Yes, I am talking about Instagram themes. So, what exactly is a theme, and why is everyone so obsessed with having a "good one?"
In short, an Instagram theme is really just a feed that is aesthetically pleasing. It forces bloggers, and anyone who wants a nice feed, to be cautious about the pictures they choose to upload.
I'll be the first to admit that I've fallen victim to this social media trap, and work super hard on keeping my theme.
You can check out my feed below, along with some of other great Instagram feeds.
This, of course, has changed the way that bloggers, and really anyone who is building a brand, uses the social media app. Yes, I am talking about Instagram themes. So, what exactly is a theme, and why is everyone so obsessed with having a "good one?"
In short, an Instagram theme is really just a feed that is aesthetically pleasing. It forces bloggers, and anyone who wants a nice feed, to be cautious about the pictures they choose to upload.
I'll be the first to admit that I've fallen victim to this social media trap, and work super hard on keeping my theme.
You can check out my feed below, along with some of other great Instagram feeds.
Quick Tips:
But how do you make your feed pleasing to the eye? I've broke down a few basic rules that can help you turn your Instagram feed into the envy of your followers.
Color: This may seem obvious, but it is also one of the most difficult things about keeping an Instagram theme. In order for all of your pictures to truly flow, you are going to want to focus in on about one, to three colors. Once you have identified your main colors, the rest of your photos should feature these colors. There are ways around this. For example, I chose white as my main color, but I use an app called FaceTune that lets me whiten anything, and change a color into white. It's a life saver.
Apps: Speaking of Apps, that brings us to my second tip. Finding the right app, or apps, is super important, and once you have them, make sure you stick to the same editing pattern for every photo. It will allow for your feed to stay super cohesive, even when the subject of the photos may vary.
Lighting and Texture: My last quick tip involves lighting and texture. Again, this may seem obvious, but the more well lit your photo is, the easier it will be to edit. Also, it's actually been proven that brighter photos tend to get more likes than darker photos. Texture can also play a big role in a photo. A well lit photo against a brick wall is going to get more likes than a selfie in your room. People are getting picky on Instagram and want quality. So, what happens when we don't have the brick wall, or textured surface? Using certain apps you can sharpen and add clarity to an image. This makes your photo look higher quality, and you will also get more likes.
Color: This may seem obvious, but it is also one of the most difficult things about keeping an Instagram theme. In order for all of your pictures to truly flow, you are going to want to focus in on about one, to three colors. Once you have identified your main colors, the rest of your photos should feature these colors. There are ways around this. For example, I chose white as my main color, but I use an app called FaceTune that lets me whiten anything, and change a color into white. It's a life saver.
Apps: Speaking of Apps, that brings us to my second tip. Finding the right app, or apps, is super important, and once you have them, make sure you stick to the same editing pattern for every photo. It will allow for your feed to stay super cohesive, even when the subject of the photos may vary.
Lighting and Texture: My last quick tip involves lighting and texture. Again, this may seem obvious, but the more well lit your photo is, the easier it will be to edit. Also, it's actually been proven that brighter photos tend to get more likes than darker photos. Texture can also play a big role in a photo. A well lit photo against a brick wall is going to get more likes than a selfie in your room. People are getting picky on Instagram and want quality. So, what happens when we don't have the brick wall, or textured surface? Using certain apps you can sharpen and add clarity to an image. This makes your photo look higher quality, and you will also get more likes.
So there you have it; everything you need to know about an Instagram theme, and how to get one started. I know it may seem silly, but keeping an Instagram theme can really help with your brand, and for me at least, it can also be fun. Do you have an Instagram feed that you're proud of? Let me know so I can check it out!
-Jay P-
