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Do It for the Gram! A Detailed Guide on Instagram Themes and Why They're Important

9/23/2015

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Okay, so I was recently talking with my friend Tamara, who most of you know as my fashion blogger, Malibu Mara, and we were discussing how much blogging has changed. One of the things we really noticed was that Instagram has become the new "blog."  No one wants to read anymore, so they all go to their favorite blogger's Instagram page, and get a glimpse into their life through photos.

This, of course, has changed the way that bloggers, and really anyone who is building a brand, uses the social media app. Yes, I am talking about Instagram themes. So, what exactly is a theme, and why is everyone so obsessed with having a "good one?"

In short, an Instagram theme is really just a feed that is aesthetically pleasing. It forces bloggers, and anyone who wants a nice feed, to be cautious about the pictures they choose to upload. 

I'll be the first to admit that I've fallen victim to this social media trap, and work super hard on keeping my theme. 


You can check out my feed below, along with some of other great Instagram feeds.

Quick Tips:

But how do you make your feed pleasing to the eye? I've broke down a few basic rules that can help you turn your Instagram feed into the envy of your followers.

Color: This may seem obvious, but it is also one of the most difficult things about keeping an Instagram theme. In order for all of your pictures to truly flow, you are going to want to focus in on about one, to three colors. Once you have identified your main colors, the rest of your photos should feature these colors. There are ways around this. For example, I chose white as my main color, but I use an app called FaceTune that lets me whiten anything, and change a color into white. It's a life saver.

Apps: Speaking of Apps, that brings us to my second tip. Finding the right app, or apps, is super important, and once you have them, make sure you stick to the same editing pattern for every photo. It will allow for your feed to stay super cohesive, even when the subject of the photos may vary.

Lighting and Texture: My last quick tip involves lighting and texture. Again, this may seem obvious, but the more well lit your photo is, the easier it will be to edit. Also, it's actually been proven that brighter photos tend to get more likes than darker photos. Texture can also play a big role in a photo. A well lit photo against a brick wall is going to get more likes than a selfie in your room. People are getting picky on Instagram and want quality. So, what happens when we don't have the brick wall, or textured surface? Using certain apps you can sharpen and add clarity to an image. This makes your photo look higher quality, and you will also get more likes. 

So there you have it; everything you need to know about an Instagram theme, and how to get one started.  I know it may seem silly, but keeping an Instagram theme can really help with your brand, and for me at least, it can also be fun. Do you have an Instagram feed that you're proud of? Let me know so I can check it out!

-Jay P-
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Dylan Bernard and Cailin Cover "Stitches" by Shawn Mendes

9/20/2015

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Dylan and I were recently visited by our good friend, singer/songwriter Cailin, and while she was in town they decided to collaborate on a cover of Shawn Mendes' hit single "Stitches."

Check out their cover above and follow them on twitter @DTBMuzic and @CailinMusic.
-Jay P-
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I Was at the 5th Annual VH1 Streamy Awards!

9/20/2015

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I recently had the chance to attend the 5th Annual VH1 Streamy Awards in Hollywood, California, for J-14 Magazine, and what a night it was!

The show, which honors online creators including YouTubers, Viners, YouNowers, and more, was aired on VH1 for the first time, which signified a huge step forward for team internet.

Being a part of team internet myself, it was such a humbling experience to be a part of the crowd at the Streamy's. Social media stars such as Frankie Grande, Cameron Dallas, iJustine, Jack and Jack, and countless others lined the carpet and I got to speak with all of them!

Be sure to check out www.j-14.com, later this week to see all of my interviews.
-Jay P-
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Boy Meets Girl  presented their new Spring/Summer 2016 collection during New York Fashion week on September 12. 

9/19/2015

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This year, creative director Stacy Igel brought a show! Included at the event were performances from R&B rising star, Justine Skye, Randy Jackson’s International music artist Wil, and non-profit Subway talents, Extreme Kingz. Also making an appearance at the party were Kendall Jenner, Hailey Baldwin, Randy Jackson, and Orange is the new Black’s Emma Myles, Kimiko Glenn, Joel Marsh Garland, Laura Gomez, Sophie Elgort, Warren Elgort, and more. Talk about a mixed crowd.

Stacy and the brand have been featured in premier publications including Elle, InStyle, Teen Vogue, WWD, Seventeen, and the New York Times, among others and has been worn by high-profile fashionistas such as Kendall Jenner, Hailee Steinfeld, and Brittany Snow. Boy Meets Girl® has been celebrated on top-rated television shows and movies such as The Mindy Project and Pitch Perfect 2. Stacy and Boy Meets Girl® are dedicated to giving back to the community through their Boy Meets Girl® University Initiatives and by aligning themselves with causes important to the brand including the Young Survival Coalition and the NSCC’s BullyBust campaign. 

For more information visit www.boymeetsgirlusa.com. Facebook: Boy Meets Girl & Stacy Igel. Twitter & Instagram: @boymeetsgirlusa & @stacyigel



CHEERS
LOVE, MARA
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    I'm John Panichella, and I'm the voice behind Jay Swag. I'm a celebrity and lifestyle blogger currently living in Los Angeles, California. Follow me.

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